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What is a Marketing Funnel

Apr 6

What is a marketing channel? And what are the reasons why an online marketer need one?

It's a strategy for marketing that is designed to draw potential customers to your site. It's a sales process in which a visitor comes to your blog to seek information that may help solve the issue. It is possible to build a rapport through specific tools.


This will help you better understand the needs of each visitor. This will allow you to give the best information to each customer. If you gain the trust of a visitor, they will be more likely to purchase your products. The customer becomes the visitor.

Certain customers turn out to be extremely loyal customers, ready to buy any product you promote. A marketing funnel consists of all the steps needed to bring a frequent visitor to your website to become a loyal customer and buy every product that you sell.


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For any internet marketer that is their final goal. It is achievable by using a funnel that is well-designed.

Your marketing efforts are grabbing the attention of people, and bringing them to your funnel. When they fill out the forms that you have on your PERSONAL Lead Capture Page, they enter the funnel. Since no one will opt-in on your business' lead capture page. I've said "personal". They are looking for a leader to join them and not a small-scale business.

The lead capture page is the entrance into the funnel - when they click the "Sign up Now" or "Enter Here" button, they enter an entirely new idea in network marketing.

The best thing is that they are qualified to do it. It's their choice. You haven't offered anything other than that you are a leader, mentor, and someone who can help them increase leads and also more cash in their businesses.

This is how a typical marketing funnel functions:

At the "front-end" you can offer an offer that is free to draw and qualify people who may be interested in purchasing your products later on in the sales funnel. To receive your free product you must sign up (also called opt-in) and give your name and email address. In turn, you will include them on your mailing list.

Now you have those people on your list of email addresses and can send other related offers that they may be interested in.

Signing up for the complimentary offer will lead you to a webpage with low-price offers or a "trip wire offer". This is the point where they're moving to your "back-end" of the funnel.

If the person purchases the lowest priced offer, they will be taken directly to a similar deal at a higher cost (commonly known as an Upsell). The person will also be transferred to the next product when they purchase the same offer at a higher cost. This can continue for a long time...

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For more information, check out this channel for more information on digital and marketing information.

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